Flash Mob Austin
Saturday, January 31st, 2009Being the weird guys we are, Jeff and I participated in today’s Flash Mob Austin mission, a typical “Freeze” deal (for those who don’t know what I’m talking about, it’s where a group of people go to a spot, usually heavily populated, and then freeze for five or so minutes, and quickly leave, acting like nothing happened). The Freeze was at Whole Foods on Lamar, and was a huge success! Tons of people showed up, and Jeff and I, who were late and missed most of the briefing meeting, had no idea how many people were actually involved. We were surprised by the turnout, and didn’t have any idea all of these innocent-looking Whole Foods shoppers were actually dedicated freezers.
By Flash Mob Austin’s estimates, about 200+ people showed up at the park for the briefing, which is AWESOME. A couple “agents” brought camera and video recorders, and this is the first video that FMA posted on YouTube. There aren’t any employee reactions or agent interviews, but it gives you a good idea of what went down (and Jeff is barely visible in the shot at 2:19!).
And here’s a Flickr set of photos taken during the briefing and debriefing periods at the park at 5th and Guadalupe.
After the freeze we went back to the park where the briefing was and everyone told stories, most notably a woman called Paramedics down to the Whole Foods because she thought something was wrong with one frozen man (and apparently didn’t notice everyone else!). The employees made an announcement during the freeze along the lines of “Attention to all the people who just froze, welcome to Whole Foods! We are having a chili cook-off later on and there is a delicious special over by the seafood!” The best thing overheard, though, was probably “Whoa! This must be some sort of rift in the space-time continuum!”

from flickr
All in all, a crazy event that was a lot of fun! Join your local Flash Mob if you know of one, and if your town doesn’t have one, start one! I’m sure Improv Everywhere would be delighted to get more people on board.
For more updates on this mission and other Flash Mob Austin events (please join if you’re living in Austin right now! And if you’re not living in Austin, move here because it’s great!), check out Flash Mob Austin’s site.